Simply put, you do not have to master every media platform and exhaust yourself with all the latest tricks, trends and insights into digital marketing. You will get the hang of it when you take baby steps and focus on one increment at a time.
When’s the best time to post? Whatever time your social media platform analytics indicate is a good time.
What day is the best day to post? Whatever day your social media platform analytics indicate is a good day.
What content should I post? Whatever content your social media platform analytics indicate is heavily viewed content.
There is no one-size or one-rule that fits all in the massive sea of digital marketing, especially for small business owners. Look to your audience for the cues and you will find your niche rhythm within 1 to 3 months.
But remember! Things change so do not lose sight of the evolution of your audience. Trends change because people and their environment change. The sooner you surrender yourself to finding the perfect formula, the sooner you can begin to grow an organic audience and respond with a warm and authentic voice!