Marketing is a confluence of creative, communication and technological skills. Each skill set has the power to influence the quality of the story you tell. When you leverage all three skills in one piece of content, you enhance the impact of your story.
In the digital era, we have the option to say more in less time by mixing media. Combine the right text with images and sound, your story isn’t only told faster, but it’s also heard “louder.” Make stories more memorable by appealing to neurological senses. The more senses that are activated during the story, the stronger the impression is in the mind.