AUDIENCE – define your target audience so that you know when and where to find them.

BRANDING – get specific and be consistent with branding details so that your business is readily recognizable in both the physical and virtual worlds.

COMMUNICATION CHANNELS – pick channels that suit your audience and are accessible for you to easily manage and maintain.

DIVERSIFY CONTENT – vary your content in both type and form.

EXPERIENCE OF EMPLOYEE & CUSTOMER – never underestimate the power of positive experiences and word-of-mouth marketing.

FLOW – the process of buying your product or service should flow; otherwise, risk frustration and dissatisfaction.

GOALS THAT ARE MEASURABLE – set attainable goals that can be measured so that you know progress is happening.